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Craig Underwood is the Founder and Managing Partner of Underwood Partners, a Boston based consulting firm. Craig recruits and works with a small number of highly experienced executives and analysts selected for each project based on their relevant backgrounds and passion for helping clients address their most important strategic challenges and opportunities.  Underwood Partners has expertise in three areas: helping large enterprises understand, engage with and profit from the philosophy and applications of Web 2.0 and social media technologies; developing and optimizing data-based loyalty and reward programs; and leveraging the Internet to monetize fan bases, membership groups and other communities.  Craig’s experience includes Founder and CEO of The Loyalty Group/Air Miles Canada; CEO of Sports Loyalty Systems; Co-Founder of SocialSphere Strategies; and serving as a Partner at both Bain & Company and The Bridgespan Group, Bain’s nonprofit affiliate.  He also has served on over 10 start-up, corporate and nonprofit boards. He recently led the policy development work for the US Senate campaign of Alan Khazei, who ran for the Democratic nomination to succeed Ted Kennedy. Craig earned a BA in Political Science at West Virginia University, an MA from Oxford University in Politics, Economics and Philosophy, where he was a Rhodes Scholar, and an MBA from the University of Chicago. He has served on numerous boards, including Upromise and Oxford Properties and is currently on the Advisory Board of Modiv Media. Craig resides in Brookline, MA with his wife, their thirteen year old daughter and ten year old son.  All of the Underwood’s are avid snowboarders, tennis players, Red Sox and music fans. Craig’s blog about Web 2.0, customer service and loyalty can be found at www.collaborationevangelist.com.